Art direction and campaign creative across national retail, DTC apparel, and freelance brand work. Real shoots, real teams, real deadlines.
BlueStem Brands / Winter Silks Senior Art Director — Lifestyle Apparel
Art direction for two distinct DTC lifestyle brands — Winter Silks and Sahalie. Concepting and directing seasonal campaigns across catalog, email, social, and web. Maintained separate brand voices and visual identities across a shared production calendar, while building and managing a vendor network of photographers, stylists, and prop artists to scale output efficiently.
Marshalls / TJX Art Director — National Campaigns, Social & Digital
Art direction for national campaigns spanning digital, social, in-store, and direct mail for Marshalls and TJX Companies. Developed social content systems for Pinterest and Instagram, directed photo shoots, and created multi-brand holiday campaigns across TJ Maxx, Marshalls, HomeGoods, and Sierra Trading Post.
Freelance — Brand Identity & Creative Direction
Selected projects spanning small business branding and editorial design. Developed full brand identity for Luigi's Old World Market & Café, and concepted and directed an original editorial shoot for a local farm-to-table campaign — including location scouting and talent direction.
