When Forests Fall, Elephants Fall With Them.

Extinction Watch — A conservation campaign built to protect habitat, prevent extinction, and redefine coexistence. Centered on the critically endangered Sumatran elephant, this campaign uses AI imagery and motion video to build empathy and drive action. Conceived and produced using Midjourney and Runway.

The Witness

Created with Runway's image-to-video tool. Subtle motion — a blink, the shift of an ear — brings the elephant to life as an individual presence rather than a statistic. Minimal movement, maximum empathy.

The Vanishing Path

Wide, cinematic. As the frame opens, the individual disappears into the landscape — and the real subject becomes clear. It's not the elephant that's the threat. It's what's disappearing around it.

Creative Direction: Kim Seaberg — Tools: Midjourney, Runway, ChatGPT