Electric Rebelino

A Harley-Davidson sub-brand conceived for the urban electric era. Electric Rebelino keeps the raw, rebellious DNA of the original while reimagining it for city streets and a new generation of riders. This project encompasses full brand identity, campaign imagery, and product design — from logo and color system to street-level campaign visuals. Conceived, directed, and produced using ChatGPT and Midjourney.

Same Soul. Different Street.